Industry
Gaming
Challenge
The team wanted to validate their development roadmap to make sure that they were building the right things for their players.
Results
When their playtest results revealed a few high-effort features weren’t actually needed, the team saved several weeks in development costs and quickly pivoted their roadmap based on the other findings.
Playtest
Concept Playtest
Effective playtesting isn’t just about finding issues, it’s about finding direction. By gathering early player input, you can pivot development toward what players actually want, saving time, resources, and ultimately reducing production costs while delivering a better game.
About Kwalee
Kwalee was founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters. With studios around the world, including Leamington Spa (the UK’s biggest game development hub outside Greater London), our team includes legends such as Andrew Graham (creator of Micro Machines) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of gaming experts.Ready to get started?
