What's new, what's next
Safer builds, playtests that start from your research question, and AI analysis that gets you to the moments that matter. Here's everything we showed at Insightful 2026, and what's coming next.
Watch the keynote
Our product vision
Marvin, Christian and Rohan walk through what we've shipped for security, playtest design and playtest analysis, and give you a first look at what will come next.
Recorded live at Insightful 2026 · 20 min
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Marvin KillingCEO & Co-founder -
Christian RessCEO & Co-founder -
Rohan JosephHead of Product Management
What's new
Three ways we're making playtesting better
Everything in this release fits into how you already work: set up a playtest, analyze what players did, and keep your build safe the whole time.
Security
Test unreleased work with confidence, now with Android watermarks, PC face recording and streamed playtests.
Playtest design
Go from a research question to a playtest, with approvals, followers, a new order form and templates.
Playtest analysis
Get answers without watching hours of footage: better transcripts, custom First Findings, and your playtests in your AI tools.
SECURITY
Your build stays yours
Every player who sees your game has agreed to an NDA, every build is fingerprinted to the player who got it, and builds shut off when the playtest ends. Here's what's new on top of that.
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Watermarks for AndroidNew
Upload your Android build and we put a watermark on top of the game automatically. No code changes on your side.
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PC face recordingNew
See players' reactions next to their gameplay on PC. The highly requested feature is now live.
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Streamed playtestsExploring
Players control a streamed version of your game, so your build never leaves the server, and you can end the connection at any time. Request for access.
PLAYTEST DESIGN
Start from your research question, not an order form
There's no one ideal playtest design. So we're giving you more flexibility, more guidance and more visibility from the moment you set one up.
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ApprovalsNew
Anyone in your studio can build a playtest, and nothing runs until it's approved. Implement authorization workflows to lighten the load on your research team.
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FollowersNew
Add the people who care about a playtest. They get the results immediately.
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New playtest design flowComing soon
A redesigned playtest setup with more flexibility in how you design your playtest and more guidance along the way.
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TemplatesComing soon
Leverage our easy playtest designs built by our research experts, or save your studio's best practices and reuse them every time.
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AI orderingComing soon
Describe what you want to learn in plain language. You do the thinking, AI does the building.
PLAYTEST ANALYSIS
Skip the hours of footage. Get to the answers.
You don't want to watch every recording. You want to know what it's telling you, fast.
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Transcripts 2.0New
A new transcription system that's far more accurate, labels each speaker, and picks up reactions like laughter. You see it in the video player, and First Findings uses it too.
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Customizable First FindingsImproved
Tell our AI analysis about your game and what you want to know and get a report built around your questions. Do it when you order, or after the playtest ends.
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PlaytestCloud MCPBeta
Connect Claude, ChatGPT or your studio's own agents to PlaytestCloud and ask across every playtest you've run, like “where did players drop off in the last four builds?” No exports, no copy-paste. Now in private beta on request.
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Project ApolloExploring
A first look at the future of playtest analysis: AI that reads gameplay video, think-aloud recordings, surveys, past playtests, store reviews and your research objectives together. It works with PlaytestCloud playtests, lab recordings and any other playtest recordings. Now building with pilot studios.
Get early access
Join the Beta Crew
Get new features before anyone else and help shape them. All we want back is your honest feedback.
Try the new MCP
Connect PlaytestCloud to your AI tool to analyze and do more with your data. No more exporting, no copy-pasting, and no lost hours.
ChatGPT
Your own agents
Want the details?
See the new features in your next playtest
Tell us what you're working on, and we'll show you which of these features fit. Our Sales team will reach out to you as soon as possible!
Questions about this release
Which features can we use today?
Watermarks for Android, PC face recording, approvals, followers, Transcripts 2.0 and customizable First Findings are live now. The PlaytestCloud MCP is in private beta, and streamed playtests are in early pilot.
When are the new playtest design flow, templates and AI ordering coming?
All three are planned and will be released soon. Subscribe to our newsletter to stay up to date on the newest releases. Beta Crew members get early access.
What is Project Apollo?
It's the codename for what we're building next in playtest analysis: AI that looks at all your playtest data at once, including recordings from your own lab. It's a working internal prototype we're testing with pilot studios, and its features will come to PlaytestCloud over time.
How do we connect our AI tools?
Through the PlaytestCloud MCP, which works with Claude, ChatGPT and your studio's own agents. It's in private beta, reach out to your PlaytestCloud point of contact to request access.
What's the Beta Crew?
Our early access program. You try new features before everyone else and tell us honestly what you think. Join the Beta Crew.
Don't miss on what has been shipped
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