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GET THE EXCLUSIVE COMPETITOR ANALYSIS

GTA VI: player experience at launch

An exclusive deep dive into the most anticipated release of 2026. Watch players as they experience GTA VI from launch day through their first hours (and then days) of gameplay.

Get the free results Pre-order full study
30 players
giving 'think aloud' feedback as their gameplay and voice are recorded
20 hours
minimum playtime per player, at home on a PS5
7 surveys
add quantitative metrics as gameplay progresses
How it works

All the insights, none of the setup

We've handled the study design, player recruitment and rewards, and making it all run without a hitch (shoutout to the Research Operations team!). You'll start receiving real-time results as they roll in, beginning on launch day.

See the options
All packages include playtest results
Review survey responses, gameplay recordings, transcripts and AI analysis directly on PlaytestCloud (no account required)
Go deeper with the full report
Tap into thorough competitive insights with a complete analysis prepared by expert games researchers.
Option 1: free ftue results

Free access to the early FTUE results

Watch players experience the first 60 minutes, starting on launch day. Review the results on our platform (no account required).

Get free access
Free FTUE preview
5 players
Playing at home on their PS5
First hour of gameplay
Watch them play, hear them react
First Findings AI Analysis
Key themes and moments analyzed and linked to clips
Annotations and summaries
Skim fast, sort easily and search for specifics
Option 2: results + report

Full study results and competitive analysis report

30 players, 20 hours each, tracked from first impression to final verdict.

Pre-order the full study View sample report
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30 players
Videos and transcripts for all players across 20 hours of gameplay and 7 surveys
Full results
Access all playtest data in the platform as though it were your own study
Research report
In-depth analysis of experience, key metrics and competitive opportunities
Option 3: Custom Study

Build your own study

Set your own study criteria around what your team needs to know.

Pre-order by Nov 11 and your custom study launches alongside ours on Nov 19. 

Request details
More players or playtime
Go beyond 30 players and 20 hours
Focus Groups
Run focus groups with players after they complete the game
Dedicated researcher report
Analysis on the topics that matter most to your team
Interviews and large-scale survey
Go deeper, or go wider

Pricing and Options

A small sample size, the full study, or your own custom playtest 

FTUE (first-time user experience)
Free
Access the first hour of playtest results shortly after launch
  • 5 players
  • First hour of playtime
  • Full gameplay recording with 'think aloud' narration
  • Transcripts from each player
  • Survey results from before and after gameplay
  • AI First Findings report
  • AI annotations and player summaries
Get free access
Full study
€5.000
Real-time PlaytestCloud results and the full research report
  • 30 players
  • 20 hours of gameplay each
  • 7 survey checkpoints including pre-gameplay
  • All videos, survey responses and full transcripts
  • Daily real-time results 
  • A report with analysis of experience, key metrics and competitor opportunities
Request details
Design your own
On request
Tailor the study to your specific questions
  • More players or playtime
  • Custom targeting
  • Dedicated researcher and custom analysis with report
  • Large-scale survey
  • Player interviews or focus groups

Order by Nov 11 and your custom study launches alongside ours on Nov 19.

Request details

Why playtest competing titles?

Borrow.

Systems that land well and translate to your genre, so you know what's worth iterating on.

Steal.

The moments and mechanics players love most, backed by what they actually said and did.

Avoid.

Friction, confusion and letdowns, spotted before you build them into your own game.

Pre-order results now

Get your free FTUE results or request more details:

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A PlaytestCloud trial or active account is not required to access the free FTUE results. Request more info using this form.

FAQs:

When do results start coming in?

From launch day, Nov 19, 2026. Videos and survey responses appear in your account as players complete them, so you don't wait for the full 20 hours. The free FTUE report follows shortly after launch.

How do I access the free FTUE results?

When you fill out the form above, your email will be added to a list and as soon as results are published (within about a week of launch) you'll receive an email with an access link.

The link will bring you to a view-only PlaytestCloud playtest results page, and you won't need to log in to access. You'll be able to view the videos, transcripts, surveys and First Findings AI anaylsis. 

Which platform do players use?

PS5 or PS5 Pro, at home. GTA VI launches on console only, and we record every playtest.

Why not just watch streams?

Streams show you one moment from one person. We track the same 30 players at the same milestones, so you can see how their experience changes over 20 hours. Our players are onboarded to provide meaningful commentary during their gameplay and vocalize their thoughts to provide more insight into their experience. Our platform has built-in analysis features developed by games researchers, so the reporting will be more in-depth than what a simple AI summary would provide. 

Can I change the questions or targeting in the full study?

The full study runs as described so we can deliver it to every studio from day 1. If you need your own questions, targeting, more players or interviews, we can launch a custom project on the same day (provided we have details by Nov 11) that meets your exact needs.

Can I pay with Video Tokens?

Yes! You can pay for the full study with Video Tokens, credit card or invoice.