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A playtest to reduce player churn

Download the playtest summary and insights report prepared for Supercell's Clash of Clans by our team of in-house researchers.

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When players come back after an extended break, how can you re-engage them to prevent churn?

In this PDF, you'll find:
  • Our approach to a complex study design
  • Steps to recruit a unique set of target players
  • Summary of a 5-day Longitudinal Study
  • Our expert researchers' complete analysis and insights, including recommendations for quick wins and long-term fixes
Get the Report
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Download the Research Report