Steal this Strategy:

How successful video game studios get better player insights

We found 7 key differences in their approach, and made it easy for you to steal the strategy.

Steal this Strategy
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Same players. Different insights. Why?

Successful game studios are tapping into the same player panel as everyone else who uses our platform.

They have the same access to features, methods and our platform as other studios. 

But there are big differences in how these studios get their player insights—and it's not just investing more or building dedicated research teams. 

We've identified 7 key differences in their approach and broken down why each one works. Each section includes guidance from our internal research experts showing you exactly how to Steal this Strategy, regardless of your budget or research experience. 
Get the Guide

80% of the top grossing video game companies in the world use PlaytestCloud for player insights.

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52,000 hours-1

10 years of player insights

The scale of playtests and games research projects run on the Player Insights Platform™ allows our team to observe fascinating patterns, especially when analyzed in the context of greater industry shifts. 

For this report, we've included some recent trends as well as changes since our platform first launched over 10 years ago. 

Download the Report

Steal this strategy:

Download the report and start (or keep!) using player insights like the pros

Download the Report

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