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title: PlaytestCloud Blog | Ugo Bui-Xuan
description: Ugo Bui-Xuan is the Director of Research at PlaytestCloud. He has worked on 100+ game titles ranging from AAA to indie across PC, console, and mobile with a roster of studios that includes Gameloft, EA, SEGA, Sony, Zynga, Ubisoft, LEGO, Disney, Apple and Netflix. With deep expertise in research methodologies and gaming, Ugo trains researchers and non-researchers alike in running better research, and in turning player insights into tangible improvements in game development.
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[![AI and Games Research: benefits, limitations and what comes next](https://start.playtestcloud.com/hubfs/AI%20Blog-1.png) ](https://start.playtestcloud.com/blog/ai-and-games-research-benefits-limitations-and-what-comes-next)

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## [AI and Games Research: benefits, limitations and what comes next](https://start.playtestcloud.com/blog/ai-and-games-research-benefits-limitations-and-what-comes-next)

 Posted by [Ugo Bui-Xuan](https://start.playtestcloud.com/blog/author/ugo), August 6, 2025 at 11:19 AM

 Your feed, your group chat and everything you read is stuffed to the brim with AI opinions. Some of us have gone all in with elaborate workflows and can’t make a decision without running it by ChatGPT. Others are dabbling in meal planning, email edits and light ...

Read More

# More blog posts:

#### More from Ugo Bui-Xuan

# All articles from Ugo Bui-Xuan

#### [AI • August 6, 2025 at 11:19 AM AI and Games Research: benefits, limitations and what comes next](https://start.playtestcloud.com/blog/ai-and-games-research-benefits-limitations-and-what-comes-next)

[ Read article ](https://start.playtestcloud.com/blog/ai-and-games-research-benefits-limitations-and-what-comes-next)

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[ Ugo Bui-Xuan ](https://start.playtestcloud.com/blog/author/ugo)

Ugo Bui-Xuan is the Director of Research at PlaytestCloud. He has worked on 100+ game titles ranging from AAA to indie across PC, console, and mobile with a roster of studios that includes Gameloft, EA, SEGA, Sony, Zynga, Ubisoft, LEGO, Disney, Apple and Netflix. With deep expertise in research methodologies and gaming, Ugo trains researchers and non-researchers alike in running better research, and in turning player insights into tangible improvements in game development.

[Follow me on my website](http://www.playtestcloud.com) [Follow me on LinkedIn ](http://www.linkedin.com/in/ugo-bui-xuan/)

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- [AI](https://start.playtestcloud.com/blog/tag/ai)

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