Ugo Bui-Xuan is the Director of Research at PlaytestCloud. He has worked on 100+ game titles ranging from AAA to indie across PC, console, and mobile with a roster of studios that includes Gameloft, EA, SEGA, Sony, Zynga, Ubisoft, LEGO, Disney, Apple and Netflix. With deep expertise in research methodologies and gaming, Ugo trains researchers and non-researchers alike in running better research, and in turning player insights into tangible improvements in game development.