User Research Throughout the Game Development Process
As the prominence of user research in the tech industry continues to rise, more and more game...
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Supercell Longitudinal Study Report
Read how we helped Supercell reduce player churn on Clash of Clans in this research summary.
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What's the Point of Playtesting?
Playtesting your game is one of the best ways to improve the quality of your game by focusing on...
Writing A Playtest Report: Tips and Tricks for Creating a Strong Post-Playtest Report
So you’ve just finished a playtest and now you’re struck with the age-old question of “what now?”...
Your Game’s First Hour: How Honing in the First-Time Experience is Pivotal to Your Game's Success
The first hour as crucial time: how it can make or break your game Game developers know: the first...
Going Against Expectations: How to Learn from Unexpected Results
PlaytestCloud is a platform that allows you to gather information on how players play your game,...
Survey Writing: Write Better, More Effective Survey Questions
As with any type of research, choosing the right tools and methods is extremely important to gather...