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Competitor Playtests: Your studio’s secret weapon

Competitor Playtests: Your studio’s secret weapon

Posted by Jozef Kulik, September 8, 2025 at 5:55 PM
Want to beat competitors’ games? Playtest ‘em! Testing in Games User Research is typically associated with playtesting one’s own game. But as the market becomes more competitive, we are now seeing many more studios testing competitors’ games.

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