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Competitor Playtests: Your studio’s secret weapon

Competitor Playtests: Your studio’s secret weapon

Posted by Jozef Kulik, September 8, 2025 at 5:55 PM
Want to beat competitors’ games? Playtest ‘em! Testing in Games User Research is typically associated with playtesting one’s own game. But as the market becomes more competitive, we are now seeing many more studios testing competitors’ games.

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Posts about Research 101

PlaytestCloud Team
by PlaytestCloud Team
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In this blog post What is a Survey at PlaytestCloud The Benefits of Surveys Survey Costs: What is a Video Token? Use Cases for Surveys

Steve Bromley
by Steve Bromley
on January 31, 2023 at 6:00 AM

Be sure to read all three articles in this series: Part 1 Part 2 Part 3

Gareth Lloyd
by Gareth Lloyd
on November 16, 2020 at 6:00 AM

Competitor analysis playtesting is a user research methodology that works wonderfully well in determining best practices for player experience in games. They are very flexible and can be used at ...