Want to beat competitors’ games? Playtest ‘em! Testing in Games User Research is typically associated with playtesting one’s own game. But as the market becomes more competitive, we are now seeing ...
The 4 Ingredients of Effective Games User Research
When people talk about running playtests, the focus tends to go straight to logistics.
Posts about Research 101
In this blog post What is a Longitudinal Playtest Running a Longitudinal Playtest 3 Tips to Help Plan Your Longitudinal Playtest The Benefits of Longitudinal Playtesting The Different Use Cases for ...
In this blog post What is a Survey at PlaytestCloud The Benefits of Surveys Survey Costs: What is a Video Token? Use Cases for Surveys
Competitor analysis playtesting is a user research methodology that works wonderfully well in determining best practices for player experience in games. They are very flexible and can be used at ...