Every month PlaytestCloud hosts a welcome webinar to onboard our newest game studios (and those who may need a refresher on the platform). Michael Duning – chief growth officer at PlaytestCloud – ...
Why Playtest Your Game Post Launch?
From the moment I joined PlaytestCloud, I could see they were literally ‘game’-changers in the world of mobile games development. Now - thanks in part to the years of mobile technology experience I personally bring to the table - I am excited to share some of the more ...
With 20 years in the field protecting children’s privacy and safety online, PRIVO’s CPO Claire Quinn will be the first to tell you that NOW is the time to think about privacy and security for young ...
What is Research Goal Alignment? Research goal alignment is defining the true goals and outcomes of research. A great research project requires defining awesome, meaty, and clear research questions. ...
In the ever-evolving world of mobile gaming, the representation of LGBTQ players and narratives is not just a trend but a necessary step towards inclusivity. Drawing inspiration from a recent ...
The ability to deliver great user research within an organization is a team effort. Finding allies of support beyond the research discipline will elevate a good practice to an outstanding one. This ...
It's only natural that you would want to peek into what makes your closest rivals successful. Innovation is built on progression and a successful competitor analysis will help to ensure that your ...
In our previous blog post, we made the case for doing exploratory research in a game development context. In this post, we get into the details of actually doing it. Drawing from an example can help ...
A rigorous, iterative product development cycle includes plenty of testing, early and often. But what about when there is nothing yet to test? The answer is discovery. Discovery typically describes ...
Key Takeaways: • Identifying and Correcting Difficulty Curves: PlaytestCloud enabled ZeptoLab to uncover and address significant difficulty curve issues in "Om Nom: Run," which were not evident in ...
Competitor analysis playtesting is a user research methodology that works wonderfully well in determining best practices for player experience in games. They are very flexible and can be used at ...