In the ever-evolving world of mobile gaming, the representation of LGBTQ players and narratives is not just a trend but a necessary step towards inclusivity. Drawing inspiration from a recent ...

The ability to deliver great user research within an organization is a team effort. Finding allies of support beyond the research discipline will elevate a good practice to an outstanding one. This ...

It's only natural that you would want to peek into what makes your closest rivals successful. Innovation is built on progression and a successful competitor analysis will help to ensure that your ...

In our previous blog post, we made the case for doing exploratory research in a game development context. In this post, we get into the details of actually doing it. Drawing from an example can help ...

A rigorous, iterative product development cycle includes plenty of testing, early and often. But what about when there is nothing yet to test? The answer is discovery. Discovery typically describes ...

Key Takeaways: • Identifying and Correcting Difficulty Curves: PlaytestCloud enabled ZeptoLab to uncover and address significant difficulty curve issues in "Om Nom: Run," which were not evident in ...

Competitor analysis playtesting is a user research methodology that works wonderfully well in determining best practices for player experience in games. They are very flexible and can be used at ...

Playtesting your game is one of the best ways to improve the quality of your game by focusing on real-world player behaviour and discovering what players actually think about specific elements of ...

So you’ve just finished a playtest and now you’re struck with the age-old question of “what now?” ringing in your head. You now have a plethora of information and data, and you need to be able to ...