Learning Plans for Games User Research Roadmaps
The first time I had to put together a research plan to thus inform a year’s worth of budgeting was...
DOWNLOAD
Supercell Longitudinal Study Report
Read how we helped Supercell reduce player churn on Clash of Clans in this research summary.
research resources
Methods, How-Tos and More
Visit our Help Center for guides, templates, instructions and overviews for Playtesting and GUX
videos
Webinars, Demos and Videos
Our YouTube channel hosts topic deep dives, product how-tos and interviews with experts.
Competitor Testing: Endless possibilities
It's only natural that you would want to peek into what makes your closest rivals successful....
Directions to Discovery
In our previous blog post, we made the case for doing exploratory research in a game development...
The Case for Unmoderated Exploratory Research
A rigorous, iterative product development cycle includes plenty of testing, early and often. But...
Competitor Analysis Playtesting 101
Competitor analysis playtesting is a user research methodology that works wonderfully well in...
What's the Point of Playtesting?
Playtesting your game is one of the best ways to improve the quality of your game by focusing on...
Writing A Playtest Report: Tips and Tricks for Creating a Strong Post-Playtest Report
So you’ve just finished a playtest and now you’re struck with the age-old question of “what now?”...
Your Game’s First Hour: How Honing in the First-Time Experience is Pivotal to Your Game's Success
The first hour as crucial time: how it can make or break your game Game developers know: the first...
Going Against Expectations: How to Learn from Unexpected Results
PlaytestCloud is a platform that allows you to gather information on how players play your game,...