Early Access has transformed modern game development. By inviting players into development earlier, studios gain access to real-world feedback, large-scale sentiment data, and live player behavior ...
The 4 Ingredients of Effective Games User Research
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on December 22, 2025 at 1:04 PM
Game development is incredibly competitive, and one of the fastest ways studios gain an edge today is through how efficiently they process player data. Traditional playtesting generates huge amounts ...
on December 3, 2025 at 9:00 AM
For the International Day of Persons with Disabilities, we’re celebrating the players and researchers who push game accessibility forward and sharing what studios can learn from them.
on November 5, 2025 at 5:01 PM
Games Industry Leaders Shaping What Comes Next The future of the games industry is in a state of disruption and uncertainty. So much will change in the next few years, and while there are many ...
on September 8, 2025 at 5:55 PM
Want to beat competitors’ games? Playtest ‘em! Testing in Games User Research is typically associated with playtesting one’s own game. But as the market becomes more competitive, we are now seeing ...
on August 11, 2025 at 9:46 AM
As many as 25% of players globally have unmet accessibility needs in games. While more studios work to make their games more accessible, there are challenges that push accessibility down the priority ...
on August 6, 2025 at 11:19 AM
Your feed, your group chat and everything you read is stuffed to the brim with AI opinions. Some of us have gone all in with elaborate workflows and can’t make a decision without running it by ...
on July 9, 2025 at 1:38 PM
Getting feedback on your game is one of the most important parts of development. But how you collect that feedback matters just as much as what it tells you.
on June 24, 2025 at 10:46 AM
If you’ve ever wondered who exactly is giving feedback on your game through PlaytestCloud, you’re not alone. For a lot of teams, the player panel can feel like a bit of a black box. Who are these ...
on May 13, 2025 at 2:51 PM
With so many children playing video games daily, safeguarding their online experience is more critical than ever. Our recent webinar brought together industry leaders to delve into best practices and ...